Article Critique Essay Example | Topics and Well Written Essays - 750 words - 7

Article Critique - Essay Example This movement did much to shift the focus from job recovery to the national debt. Though some from the conservative stance felt the Tea Party movement was exactly what the nation needed, proponents such as Sarah Palin had a very different view. She supported the insurgency much more so than the leader of the movement. She was very much against the movement being defined by any one leader or party. TEA AND SYMPATHY Who owns the American Revolution? (Tanenhaus,2012) The article uses metaphor to describe the Boston Tea Party ship. Though there is a replica that is discussed I believe in this article the discussion demonstrates that State of the Tea party Movement. Jill Lepore goes on to describe one business commentator’s outrage of the federal government’s bailout plan, demanding a new Tea Party. He insisted on the unloading of derivative securities into Lake Michigan. The article highlights the importance of the Founding fathers and those events that transpired in 1773; comparing them in a way as to give the opinion that today’s Tea Party movement is small in comparison and lacks the convictions of those of that time. Jill Lepore’s bias seems to be in agreement with the argument’s she presented in the article, and is in agreement that no particular leader or party should be on whole responsible for the Tea Party movement and that those who are considered Tea party faithful’s are emphatic of quixotic crusades (Tanenhaus,2012). Lepore disagree that the tea Party movement has a misguided view of the American Revolutionary period (Mohamed, 2011). Lepore uses sources such as Christen Varley, responsible for holding monthly Tea Party movement meetings and CNBC business commentator Rick Santelli. Lepore suggests that if the Tea party is to be thought of as fundamentalism history and its review will not change these thoughts. No Thanks for the Memories Gordon S. Wood (Wood, 2011) This article is actually a response to the Jill L epore book â€Å"The Whites of Their Eyes: The Tea Party’s Revolution and the Battle over American History, (Princeton University Press, 2011). He describes Jill Lepores attitudes and opinions as mocking and describes her discussions as ramblings of present day Tea Party movement issues with those of the Revolution. He considers her question of what our forefathers would do to be a question that is not only pointless but serves little purpose then to provoke conversation towards what seems to be her favorite subject, the American Revolution. Lepore regards the Tea Party as an ageless and nearly sacred event almost to the point of worship. Throughout her book she constantly reiterates that in the case of the Tea Party movement history is clearly not understood and possibly incapable of being understood by today’s government. She dismisses interpretative doctrine of original ideas as fundamentalism (Woods, 2011). Woods opinion is that Lepore should have as her focus mem ory of the American Revolution more so than emotional ties and that these ties cloud and bias her vision and opinion. He expresses concern that her scientific credentials are not demonstrated and that the book leaves us with little actual understanding of the Tea Party movement. He feels the book should have ‘

Postgraduate International Marketing Coursework Assignment Essay

Postgraduate International Marketing Coursework Assignment - Essay Example The article identifies five key issues a company must take into consideration and adapt to in order to participate in the high demanding business field. These are (i) a core value strategy, (ii) development of a clear market strategy, (iii) integrating an Internet-based technology strategy, (iv) managing key organizational process strategy to achieve total integration among business functions (v) and manage change strategy programs in the form of internal marketing (Piercy, 2002). The aim of this paper is to evaluate how the former key issues reflect the constantly evolving changes of the marketplace and how much these contribute to the success of a high standards company. The critical evaluation is based on relevant articles and real-life examples. An estimation and personal viewpoint is supplied at the end of the paper. The key to success as far as value-based strategies are concerned is the constant evolvement and adaptation to offer the customer something new. Recycling of the same product or service over and over again is not competitive in the marketplace anymore. Customer needs call for innovative ideas which treat the customer as a market selling strategies aware person (Piercy, 2002). According to Piercy also, the customer retention relationship, first invented in 1990's, is based on profitability rather than a love level; in this case the customer is viewed as a stupid profit machine that requires little or no attention and is only valued for the profit they leave the company with. The example of Toyota selling cars with no interaction at all with the company stuff is a good example. In this era everything around the customer was about branding; the brand is the selling product and it sells good since customers seem to prefer famous brand which they equate to high performance. Customer need s and tastes however change and a high competing company has to evolve to in order to meet these needs of Relationship Marketing. According to a research value-based marketing for fed-beef cattle using real-time ultrasound and graded animal relations for the selection of animals to slaughter increased profit range of $10.61-27.26 per head from using relations data, $9.04-16.75 per head from using RTU measures and $11.27-27.93 per head from using both to selectively market beef animals. Building a relationship where the customer satisfaction is the core product sells pays off and is the main criterion to a successful company. Value Strategy Value strategy defines monitoring of the customer needs to provide the products a services of importance to them. Value strategy comes in to bring the customer in the focus of the firm selling strategy and off the competition among organizations. The main issues we confront as far as value strategy is concerned is that there is no standard way of estimating the value attached to the customer and even though past techniques are thought as obsolete there are still many companies that have a big with low price products and friendly customer approach. Put in other words, it is really difficult to find the trick that will work for customers. Customers buy on personal values basis: religious, spiritual, environmental, or