Female Discrimination in the Mass Media - 1719 Words

Mass media is one the most proficient ways to advertise new or improved products. Catchy jingles, bold font, and abstract pictures are amongst the various ways to grasp the audience’s attention. These characteristics grab the attention of individuals and persuade them to buy whatever it is a company is selling. The key factor is the product may not even be physically seen within the advertisement. For instance, a commercial will not show the actual product until the very end when the company suggests that their product is the product for you. So how would a person know that this merchandise that is being advertised is really something they need? What grabs their attention? A key factor to selling merchandise that companies insist†¦show more content†¦With these two attributes contributing to the look of the women, in the end result she looks like a blow up doll! As stated before, the placement of the â€Å"hot†, â€Å"juicy† and â€Å"meaty† sandwich is right at the opening of the woman’s mouth, suggesting that this is the â€Å"proper† way to eat the meal, and give oral sex for that matter. When looking at this advertisement, the sandwich isn’t even that catchy portion, the slogan is. Nearly everyone in today’s society knows what a â€Å"blow job† is, and Burger King completely takes this phrase and goes overboard. If the picture of the sandwich is replaced with a penis, it will look like the woman is actually give oral sex to a â€Å"7 incher†, and enjoying it! Women should find this absurd behavior from Burger King, and not want to purchase anything from the company. Even though the text and slogans in the advertisement are clearly describing that appearance and taste of the sandwich, the â€Å"catchy wording† definitely pertains to sexual content. Unfavorably, women really do not have a choice when it comes to the purchase of many products. A lot of companies have a very unique or niche product that they sell, and women have no other route to go when it comes to making a purchase. In this case, women have other alternatives within the fast-food industry, yet they still support the likes of Burger King. Does this mean that women accept the embarrassment placed in the media? In a way, women do accept it because it isShow MoreRelatedMedia s Influence On Gender Relations And Sexuality1230 Words   |  5 PagesHistorically, media represented gender and sexuality in the way that matched the dominant public view and mirrors the evolution of gender-related biases and stereotypes and views on sexuality. In the course of time, gender relations and sexuality evolved and changed and all these changes found their reflection in mass media (Bonvillain, 1995, 210). Mass media, in their turn, portrayed gender relations and sexuality according to the dominant cultural view on gender relations and sexuality. This isRead MoreThe Importance of Television 1632 Words   |  7 Pagestelevision images more memorable. Television has powerful visual nature which this powerful visual nature helps television to create vivid impressions in our minds which in turn leads to emotional involvement which makes television more memorable. (TV as a mass medium).It has ability to reach a massive audience at any given time for the purpose of entertainment, news, political statement or (mainly) advertising. Television has vast potential as an audio visual communicator. The impacts of TV are very importantRead MoreThe Role Of Women In Sports1541 Words   |  7 Pagesor discriminate to any education program or activity that pertains to only one sex (Senne 1). This act was a step towards improving female participation and lessening discrimination, but the stereotypes that most of society believes in still exist. This is one of the main reasons why women are discriminated when it comes to sports; by limited payroll, limited media coverage, and stereotypes. One of the issues that stand in women’s way is the limited payroll they get for competing professionallyRead MoreGender Challenges Within The Business Of Sports1507 Words   |  7 Pages Abstract Gender challenges in sports have been around for centuries. Male and female genders are treated differently in more than one way. The research I have gathered show the differences in all aspects of sports related business areas such as, ticket sales, facilities, price of tickets, media coverage, Sports Illustrated covers, and sports reporters. The purpose of this research is to bring attention the disparities that women follow in the business of sports. Women are stereotyped, discriminatedRead MoreWomen Discrimination In Sports1572 Words   |  7 PagesDiscrimination in Women Sports Women have always been the minority in today’s world whether that’s in the work force or even in sports. Title IX a act that was made by the United States Congress in 1972 that said that no one should be denied to play, receive financial aid, or discrimination to any education program or activity that pertains to only one sex. (Senne 1) This act was a step towards more female participation and less discrimination, but those stereotypes most of society believes in stillRead MoreWhen An Individual Has Lung Cancer, There Is An Immediate1411 Words   |  6 Pagesneeded the most, and friendships torn apart. All of this is a perfect example of stigma. Individuals who suffer from a mental illness are often stigmatized by prejudice and discriminatory views or actions, through the stereotypical portrayals and mass media characterization of people with mental disorders. First, one must understand the reasons and origins of mental illnesses. Individuals with mental disorders/illnesses may suffer from child abuse, sexual abuse, drug abuse, psychological trauma, childhoodRead MoreThe Female And Female Relationship1140 Words   |  5 PagesSOSC 1920 Male and Female Relationship Essay Cheryl Chi Yue Leung 214185045 Submitted to: Karen Ruddy Submitted date: March 10th, 2016 In our modern society, the mass media and popular culture have cooperative relationships between the dominant and subordinate group, thus the media tend to reinforce and highlight the values and images of those who create the messages and own the means of distribution. In doing so, Disney movies exhibit clear messages for children inRead MoreWomen in a Man’s World: Why it’s Hard for Women to Get Ahead in Sportscasting1257 Words   |  6 PagesIn February, the third annual Status of Women in the U.S. Media report came out which showed women being vast underrepresented in media making up around 40.3% (only 36.3% for 2013 in newsrooms) of the workforce being women. When they tallied up how many women were staffed at both television and print journalism organizations who were hired as sports journalist, the number falls drastically to a mere 14.6% (Women’s Media Center). These numbers are troubling, because although they areRead MoreEating Disorders and Western Culture845 Words   |  3 Pagesconsumption of food as well as feelings of serious anxiety about their body shape or mass. They would start to stop themselves to go out anywhere just so that they could work out and burn all of the calories of a meal or snack that they had scoffed earlier. Two of the most common eating disorders are anorexia nervosa and bulimia nervosa. The regular description of a patient with either disease would be a youthful white female, with an upper social standing in a predictably socially competitive environmentRead MoreThe Between Media And Body Image1348 Words   |  6 Pagesdiscrimination, and condemnation. The thin ideal has been constructed by the society and by the media. But women are affected that kind of construction. Mass media give narrow definition about the standard of beauty. Delis noticed this massage everywhere, especially in the media, â€Å"I am so affected by Glamour magazine and Vogue and all that; I’m looking at all these beautiful women. They’re thin. I want to be just as beautiful. I want to be just as thin. Because that is what guys like† (Hesse-Biber